GT-TOURING ENDURANCE BECOMES NAPA GT-TOURING ENDURANCE
For this new season, the famous American brand NAPA, specialised in car spare parts, becomes an official partner of the Ultimate Cup Series and gives its name to the GT-Touring Endurance category.
Created in 1966 in the United States, NAPA is the n°1 brand in North America in the automotive parts market. The brand, which enjoys a good reputation across the Atlantic, arrives in Europe. Launched at the end of 2019 in France, the NAPA brand is positioned as a quality/price alternative to the equipment manufacturers’ brands. Resold through its network of official NAPA distributors (Alliance Automotive Group members exclusively), the parts brand boasts a programme designed for professionals, facilitating replacement and repair: its famous ‘NAPA, we know what we’re doing’.
In this approach, NAPA combines its prestige with the quality of the Ultimate Cup Series by becoming the title partner of the series: “NAPA GT-Touring Endurance”. In 2021, the line-up will feature the brand’s complementary colours.
Charlotte GAUTHERIN, NAPA Marketing Manager: “Competitiveness, shared passion, dynamism and surpassing oneself: NAPA has always shared the values of motor sport, reflecting the brand’s presence in major American races. Today, it is with an enthusiasm shared with all our official distributors that NAPA joins the NAPA GT-Touring Endurance adventure in France this year. »
Cedric PAGE and Vincent VIGIER, promoters of the Ultimate Cup Series: “We are honoured to be associated with a brand such as Napa, which is already strongly represented in the world of motor sport on the American continent”.